Senior Marketing Specialist (Hybrid)

49_744000085719085

Obowiązki

Key Responsibilities for website transition

• Create plan and timeline for the transition of the website and country sites
• Work with leadership and team to assess current website and plan for structure on new website, including taxonomy
• Create plan for current content transition and ongoing new content creation
• Develop copy for website for new pages
• Implement SEO/Meta data for webpages
• Source and edit images for each page and prepare alt text for each image used
• Design template with available web components in Umbraco 13
• Create webpages using template and components with approved copy and images
• Work with leadership to determine what content country sites will contain
• Work with country site owners to build country specific webpages as Eurofins.com adds new countries
• Work with global website team to manage redirects to ensure 3rd party links do not break
• Work with global website team and digital agency to transition administrative rights of website
• Work with global marketing teams to ensure URLs for marketing campaigns are updated when site goes live, including LinkedIn, Google Ads, promotional materials, etc.
• Track, analyze, and compare website traffic and data during and after transition
• Support launch of new site, including hypercare phase, any troubleshooting, advertising/promotions
• Work within branding guidelines

Key Responsibilities

• Ability to work autonomously
• Website Content Management System (CMS) experience (Umbraco)
• Website content strategy
• Photoshop or photo editing
• SEO expertise
• Writing and editing
• Design, implement and manage marketing campaigns (both digital and traditional) to generate leads
• Create collateral and promotional content
• Ensure all content is created in accordance with Eurofins standards
• Analyze sales data and campaign performance metrics to evaluate effectiveness of marketing strategies to optimize future campaigns
• Collaborate cross-functionally with global teams to ensure marketing campaigns align with corporate requirements
• Own strategy and develop content for various platforms including website, blogs, social media to generate leads
• Directly contribute to building and maintaining a strong and consistent brand identity through effective marketing strategies and communication
• Review and update sales collateral including presentations
• Create presentations in response to client RFI/Ps
• Market Research to identify customer trends, competitor offerings and demographic data
• Collaborate with marketing in the Eurofins network of companies
• Support conferences, meetings and tradeshows as needed

Wymagania

Minimum Requirements

• Bachelor’s degree in Marketing, Communications, or related field
• Minimum 5 years of business-to-business professional services marketing experience
• Proficiency in marketing tools and platforms
• Proficient communication skills (both verbal and written)
• Experience developing social media campaigns generating leads
• Highly organized with excellent time management skills
• Creative mindset
• Ability to travel up to 25%

Preferred Requirements

• Experience with and/or knowledge of an insourcing model and/or recruiting services
• Knowledge of and/or experience working in the life sciences industry
• Direct sales lead generation experience
• Knowledge of MS CRM

Oferujemy

Position is full-time, Monday-Friday, 8 a.m.-5 p.m., with additional hours as needed as workloads demand. 

• Excellent full-time benefits including comprehensive medical coverage, dental, and vision options
• Life and disability insurance
• 401(k) with company match
• Paid vacation and holidays

Eurofins USA PSS Insourcing Solutions is a Disabled and Veteran Equal Employment Opportunity employer.

Źródło: Eurofins/Praca

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